This is the Cutest Football-Related Ad You’ll See All Year

By Bob Marshall 

The newly re-branded Philly-based Red Tettemer O’Connell + Partners (who recently expanded with an L.A. office) are behind this super adorbs spot for The Big Ten Network’s BTN2Go mobile platform. Who knew tiny mascots could be so cute? Who knew that I could squeal like a teenage girl upon seeing mini-Bucky Badger? Oh man, I have a lot of self-reflection to do, huh?

For those wondering how BTN2Go works, here’s a write-up:


This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.

But who cares, right? It’s just too cute. Holy shit, so cute. It’s just inspired Kiran to tell me he wants a pet. Bfljeabf! Credits after the jump.

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

VP, Creative Director: Todd Taylor

Creative Director: Joey Crawford

Producers: Joe Mosca, Jeremy Koven

Account Executive(s): Carla Mote

Production Company: Phasmatrope Studios

Director: Joey Crawford

Director of Photography: Dave Morabito

Executive producer: Jon Isen

Line Producer: Jon Isen

Puppet Creators Furry Puppet Studio

Puppeteers: Peter Bradley, Michael Bush

Editing House: Red Alert

Editor: Vic Carreno

Producer: Joe Mosca, Jeremy Koven

Sound Design: Philly Post

Sound designer John Baker