This is As Exciting as Investment Ads Get

By Matt Van Hoven 

What’s more enthralling than two dudes sitting around talking probability? Apparently, sea monsters and a dude riding an ostrich. This campaign comes from Canada’s Marketel, a McCann Erickson affiliated shop that spends its time working for Standard Life Investments. They are an insurance company, so naturally they had to do something to get your attention. Beats being the quiet company.


Credits &#151
Creative Director: Nathan O’Brien
Copywriter: Craig Knowles
Art Director: Markus Dressler
Account Director: Joe Adamo
Account Supervisor: Audree Couture
Planner: Claude Lavoie
Agency Producer: John Kennedy
Director: Christopher Hutsul
DP: John Houtman
Production Company: Quatre-Zero-Un/Soft Citizen
Producer: Philippe Lalande
Editor: Graham Chisolm
Production Designer: Patrice Vermette
Sound Designer: Cédic Marin
Audio Mixer: Olivier Rivard
Audio: Sonart
VFX: Moko

Click continued for the second ad in this set.

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