The Terri & Sandy Solution Shares the Love for Freshpet

By Patrick Coffee 

New York indie agency The Terri & Sandy Solution, which recently won attention on this blog for a clever OOO stunt congratulating its fellow New York-area Effie Award winners and proclaiming itself “The Agency You Had to Google” — has a new campaign to promote client Freshpet.

We all know how much people love their pets, and this campaign’s hook involved customers who write letters/social media notes to the client thanking them for having such a dramatic influence on their dogs’ work/life balance.

Here’s the full :60 spot:


Another spot after the jump.

Here’s an explanation of how they recruited these stars:

“In partnership with Freshpet, The Terri & Sandy Solution conducted a social outreach, interviewing a wide variety of pet parents who had previously written to Freshpet through either the Freshpet website or other owned social platforms like Facebook.”

The campaign also involves a microsite highlighting the real letters mentioned above as well as digital pre-roll and display banners, paid posts on social media channels and a Facebook campaign playing on the hashtag #TuesdayTransformation.

As dog owners, we totally get it. We’re just too lazy to write letters.

Client: Freshpet

Agency: The Terri & Sandy Solution
Executive Creative Director: Terri Meyer
Executive Creative Director: Sandy Greenberg
Art Director: JP Gomez
Copywriter: Todd Condie
Production Company: Test Pattern
Director: Bennett Barbakow
Director of Photography: Rob Hauer
Music Production: Huma-Huma
Editor: Matthew Sultan
Producer: Grace Jackson
Producer: Aaron Royer
Account Supervisor: Lauren Gelfman
Account Executive: Amanda Roselli