180 LA is back with a new spot for Sony, this time promoting the brand’s “bedside internet device” called Dash, which lets you customize your wake-up with apps like Facebook, Pandora, live traffic and weather.
In this second spot for Sony’s HQ campaign, which marks 180’s first initiative for the brand since CDs Gavin Lester and Ari Weiss came on board, the Sun himself pays a visit to Sony’s Innovation Center and, um, lights up the room in his own special way. Smuggler’s Guy Shelmerdine handled directing duties.
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