By now, Nissan’s “Urban Legend,” the Juke, is a thing of CGI mythology. First TBWA/Toronto had its SUV fighting a large robotic monster using its 188-horsepower in “Dread.” Then, the Juke vanquished evil with a volcano in a Lord of the Rings tribute for “Weather.” Now finally, the Juke kills a dude on a motorcycle for its finale, “Trophy.”
Now, we applaud Nissan and TBWA for its devotion to branding their car as something different and unique. But, watching a talking head tote the Juke’s efforts in a dystopian, 1984 setting while the SUV leaps buildings and causes explosions with a sexy female sidekick might, just might, distract from the car’s unique center console, which is actually what “Trophy” is trying to advertise in this spot.
“Trophy,” like its predecessors, is bound to entertain with its high-budget, action movie style. But, watching a CGI car perform the unbelievably impossible in an animated world maybe just isn’t as effective as, say, an CGI car performing the unbelievably impossible on a green screen. Verisimilitude can go an awful long way. In any case, “Trophy” is fun, and that’s the bottom line.
Credits after the jump.
Chief Creative Office: Jack Neary
Creative Directors: Mark Mason, Allen Oke, James Ansley
Copywriter: Graeme Campbell
Art Director: Cliff Seto, Mark Mason
Agency Producer: Nadya MacNeil, Lindsay Hutchison
Group Account Director: Richard Phillips
Account Director: Trevor Byrne
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Visual Effects: MassMarket
Executive Producer: Christine Schneider
Producer: Leighton Greer
VFX Supervisor: Kyle Cassidy
Animation Supervisor: Dan Vislocky
PreViz Supervisor: Matt Connolly
Composite Supervisor: Shahana Kahn
Modeling Supervisor: Andy Kim
Matte Painting Supervisor: Matt Conway