The U.S. Navy has elected not to renew its recruitment ad contract with Campbell-Ewald in attempt to generate some recruits via social media and digital outlets. Yeah… anyone, anyone? The agency said it will defend on the account, which it has held, in some form, since 2000. The shop came up with the slogan,”Accelerate your life.”
This spells trouble for Ewald who recently laid off some folks due to long term client GM consolidating and the Chevy Malibu account being cut back, the shop is going to want to hold this one down.
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Good luck.