The Martin Agency Brings Fenway Home for Benjamin Moore

By Erik Oster 

Even if you hate the Red Sox (as an Orioles fan,I naturally fall into this category), you have to admit that Boston has one hell of a ballpark. Perhaps the most iconic aspect of Fenway is the huge wall in left field known as the Green Monster, which Benjamin Moore imbues with its distinct hue. The Martin Agency is letting fans know that Benjamin Moore is now letting fans take the color home, as part of “The Fenway Collection” in a new campaign.

In a 30-second spot, The Martin Agency shows fans turn a living room wall, fire hydrant, satellite dish, garage door and a playground into their own version of the baseball landmark. Set to the tune of “Dirty Water” by The Standells, the spot lets the color speak for itself, eschewing any dialogue to show the paint used in a variety of inventive ways. As part of the campaign, Benjamin Moore will also be using the paint collection to renovate youth baseball fields. The Martin Agency helped document this in “Bring the Green Monster to Local Fields,” which we’ve included, along with credits, after the jump.



Agency: The Martin Agency
CCO: Joe Alexander
SVP/CDs: Vanessa Fortier, Sean Riley
Sr. Copywriter: Justin Bajan
Exec. Broadcast Producer: Christina Cairo
Assoc. Producer: Liza Miller

Production Co: Element
Director: Alec Sutherland
Head of Production: Mark Hankey
DP: Mark Schwartzbard

Editorial Co: Whitehouse Post
Editor: Barney Miller
Executive Producer: Lauren Hertzberg
Producer: Melanie Klein
Assistant Editor: Matt Schaff

Finishing Co: Carbon VFX
EP/Partner: Frank Devlin
Sr. Producer: Paul O’Beirne
Sr. Flame Artist: Matt Reilly
Flame Assist: Joe Scaglione