The Mars Agency Unveils International Rebrand

By Erik Oster 

The Mars Agency Logo

The Mars Agency, formerly known as MARS, “the new-age leader in next generation shopper marketing,” announces an international rebrand today.

The reinvention impacts all of the agency’s entities throughout the U.S., U.K, and Canada, a result of the agency’s vision expanding “far beyond the traditional definition of shopper marketing to lead the charge in next generation integrated marketing.” This announcement comes on the heels of several international client wins, including being added to the Chobani roster last November. The 42-year-old, Southfield, MI-based agency was also named the first or second place independent shopper marketing agency in The Hub Magazine for the seventh consecutive year.


“At one point in time, advertising simply meant producing an ad and placing it,” explained Ken Barnett, global CEO of The Mars Agency. “Today the discipline of marketing has moved beyond traditional advertising and must incorporate every medium that connects brands with consumers and shoppers, including digital and social. We’re redefining our role to provide broad solutions that impact our clients and grow their businesses at every point of the marketing spectrum.”

The Mars Agency sees the rebranding as an opportunity to reposition “itself to create brand experiences that deliver sustainable, profitable results” for itself and its clients. “Staying out front of the curve The Mars Agency pushes the boundaries while maintaining its status as one of the top agencies in North America,” said Derek Joynt, senior vice president, general manager of The Mars Agency in Toronto, Canada.