Now that Element79 has lost the Quaker business, everyone is up in arms. Where’s it going? Who will snag the account?
We spoke with Candace Mueller, a Quaker spokesperson, who informed us that the hunt is on:
“We’ve identified a few selected agencies to which we’ve issued an RFP. We’re grateful for the excellent work that E79 has done for our Quaker businesses. It was a difficult decision but we believe Quaker could benefit from pursuing new creative directions for our brands at this time.”
Did your agency get an RFP? Let us know at agencyspy at gmail dot com or use the comment section.