The Future Is Now for Seattle’s Light Rail System

By Minda Smiley 

Seattle public transportation agency Sound Transit is doing just fine, thank you very much.

That’s basically the message it’s spouting in its first campaign from creative agency Copacino+Fujikado, in which the org makes the bold claim that the future of traveling is “already here” thanks to its services.

Sound Transit is in the midst of an expansion project for its light rail, which, judging from local reporting on the topic, is taking forever. So it seems as though the Seattle transit body wants to convince riders that it will at least be worth the wait.


The trio of ads take a “grass isn’t always greener” approach, as they try to convince us that we’re actually better off cramming ourselves into train cars during rush hour than we would be with, say, a teleportation device (in one, a woman attempts to teleport to a Seattle suburb, but instead ends up in Philadelphia. The horror.)

Another shows that … traveling via jetpack results in mansplaining? Hey, it’s better than manspreading.

In a third, we learn that Monday morning small talk is inescapable even on a jetpack. All three spots will appear on local broadcast channels and across social media.

So there you have it, people of Seattle. Flying cars and the like aren’t all they’re cracked up to be, so sit back, relax and enjoy the light rail construction right before your eyes.