To help hype up their hometown team, bi-coastal production company The Famous Group follows what they’ve done for a variety of teams including the Brooklyn Nets, the New York Knicks, and the Dallas Cowboys by unveiling a short, sweet piece of eye candy for the LA Clippers.
3D court projection is nothing new — check out what various NBA teams have done here — but it remains a quick, compelling way to get fans involved before player introductions even get underway.
Above is the latest effort from Famous Group for the Clippers, which ran prior to the team’s March 20 game against the Washington Wizards at the Staples Center. Most surprisingly, it appears that the players remain unfazed by the technical wizardry (complete with Lil’ Jon soundtrack) unfolding around them as they continue their pre-game warmup.
According to Famous Group executive producer Andrew Isaacson, “We wanted to provide the Clippers with an explosive opening video that takes court projection to the next level. The combination of our big 3D animation coupled with the physical LED balls allow fans to literally become part of the show.”
For what it’s worth, the 3D intro was probably worth the price of admission, but the fact that the Clippers beat the Wizards 113-99 sweetened the deal.
Client: Los Angeles Clippers
President, Business Operations: Gillian Zucker
Vice President, Marketing: Matt Paye
Game Entertainment Director: Marianne Bogoyevac
Spirit Dance Team Director: Audrea Harris
Production Company: The Famous Group, LA/NY
Executive Creative Director: Greg Harvey
Executive Producer: Andrew Isaacson
Creative Director: Hemu Karadkar
Managing Director: David Kwan
Producer: Brandon Grabowski
Producer: Ben Baisden
Editor: Steve Davis
Designers/Animators: Mike Cahill, Tyler Hayward
Designers: Jose Guardado, Tin Tran
Animators: James Kim, Josh Pierce, Troy Chrisman
Live Video Capture & Editing: Steve Davis, Tony Rago
Sound Design: 740 Sound
Owner: Scott Ganary
Producer: Jeff Martin
Designer: Chris Pinkston
Court Projection: Benchmark Productions
Consultants: Chris Tardiff and Josh Bachman
Arena Support: AEG Worldwide
Director: Wade Loewe
Lighting Designer: Tad Inferrera
Music: DJ Snake, Lil Jon
LED balls: Chaos