The Big Kick to Sip on Stella

By Kiran Aditham 

After spending the last month or so scouring for agencies to launch a new promotional push for it Stella Artois brand, InBev has chosen UK-based firm The Big Kick, which conveniently enough was already serving as the agency for Stella’s sister brew brand Beck’s.

Where this leaves Mother is uncertain, especially considering the agency picked up global advertising duties for Stella from Lowe only last December.



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