The All Blacks Crash Young Rugby Fan’s Breakfast Time

By Kiran Aditham 

Saatchi New Zealand and cereal brand Weet-Bix has solicited the help of handful of players from native team The All Blacks, perhaps one of the most well-known rugby franchises in the world, to help make a young fan’s dream come true. How? By surprising the lad at his breakfast table, obviously. Ten-year-old Auckland boy Bailey Paki’s reaction says it all as he’s greeted by All Blacks teammates Ben Franks, Wyatt Crockett, Tom Taylor and Frank Halai. To make the surprise that much sweeter, the parties involved set up a pitch in Paki’s grandfather’s backyard. Of course, a hearty breakfast comes in handy prior to the athletes getting down to business. In a statement, Saatchi NZ ECD Antonio Navas says, “”The experience of bringing Bailey’s dream day to life has been an incredible journey for everyone involved. I think we have all been a little inspired by his passion and determination along the way. Creatively, the opportunity to bring together two of New Zealand’s most iconic and loved brands together in this way was our very own dream day.” Nothing like a a quick heartwarming clip for lunchtime, now who else is hungry? Credits after the jump.


Agency: Saatchi & Saatchi New Zealand

Client: Sanitarium NZ – Jessica Manihera, Kim Clark, Hayley Scott

Executive Creative Director: Antonio Navas

Creative Group Head: Nicole Sykes

Art Director: Emily Drake
Copywriter: Sarah Litwin-Schmid

Creative: Anne Boothroyd

Creative: Mike Davison

Business Director: Shelley Winsor
Account Manager: Kylie Marsh

Planner: Sarah Hodgetts

Head of Content: Jane Oak

Agency Producer: Amy Hansen

Production Company: 8com

Producer: Ivan Barg

Director: Andy Morton

DOP: Andrew Stroud

Production Designer: Shayne Radford

Editor: Jarrod Wright

Grade: Pete Ritchie/Blockhead

Online: Beryl

Sound House: Franklin Rd

Composer: Milon Williams