This is so yesterday, you guys, and I’m all distraught about continuing the Tiger Woods conversation. But so many people had things to say about it (you know, opinions are like rosebuds) that we just couldn’t pass up an opportunity to share the info with you. Here goes:
-“Balls make great clients and great work. This is pure balls.” Harry Woods, Partner/Creative Director Woods Witt Dealy & Sons .
-“The ad is great and exactly what Nike was looking to do — take the controversy away from Tiger and make it about the ad. They’ve used Mr. Woods’ voice to their advantage before (after he died) and no one uttered a word. Good for Tiger. Nike. Golf. And even for cocktail waitresses all over America.” Peter Groome, co-founder and president of Omnicom’s advertising and marketing agency, Fathom Communications.
-“It feels a little soon for any corporation — even Nike — to try and capitalize on the hysteria. And Tiger himself has some more penance to do in the public eye. That said, you have to trust Nike’s (and W+K’s) instincts when it comes to risk-taking. The brand was built on the rebel athlete.” Chris Raih, Managing Director, Zambezi.
-“Brilliant. And pure Nike to go hell-bent into the fire. Confront and move through it, that’s what “just do it” is all about and it’s the perfect strategy to build back the brand of ‘Tiger’.” Steve Red, president and chief creative officer, Red Tettemer.