Terry Crews Takes Over, Yells Aplenty in Latest Old Spice Work

By Kiran Aditham 

When he’s not filming Sly Stallone’s sequel to the bloody, guilty pleasure opus that is The Expendables or cracking us up as the penny-pinching pops on syndication in Everybody Hates Chris, Terry Crews is once again screaming at the screen in a series of new spots for Old Spice. W+K continues its onslaught for the P&G brand in a series of spots promoting the Red Zone body spray line.

We kind of like how Crews serves as the boisterous, aggressive counterpart to Isaiah Mustafa’s smooth baritone casanova, though we’re not sure how this will disrupt our sleep patterns when it airs as yours truly dozes off to the telly at night. By the way, you might know the directors from the campaign, Tim Heidecker and Eric Wareheim, aka the minds behind Tim & Eric Awesome Show, Great Job. In phase two of the “Smell the Power” campaign, look for co-branded television advertisements with fellow P&G brands Bounce and Charmin. Check out three more clips and credits after the jump.


Creative Director Craig Allen / Jason Bagley
Copywriter Andy Laugenour / Nathaniel Lawlor
Art Director Croix Gagnon
Senior Producer Lindsay Reed
Assistant Producer Dale Nicholls
Account Supervisor Jordan Muse
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz

Production Company Absolutely Productions
Director Tim Heidecker / Eric Wareheim
Executive Producer Dave Kneebone
Line Producer Joshua Cohen
Director of Photography Eli Born

Editorial Company Absolutely Productions
Editor/VFX Eric Notarnicola
Post Producer Joshua Cohen
Post Executive Producer David Kneebone

VFX Company The Mill LA
VFX Supervisor Phil Crowe
Head of Production/VFX Producer Arielle Davis
Flame Artist Gareth Parr
Telecine Producer LaRue Anderson
Colorist Adam Scott

Sound Designer Eric Notarnicola/Rohan Young

Mix Company LIME
Mixer Rohan Young
Producer Jessica Locke