TED Issues Open Challenge: Create an Ad Worth Spreading

By Michael Musco 

On its website, TED announced its “Ads Worth Spreading Challenge,” a contest that serves as an open invitation to the global advertising community to “reinvent, inspire and engage audiences with a new realization of what advertising can mean in the digital age.”

TED’s curator, Chris Anderson says in a statement,”We want to encourage development of ads with a difference, ads that engage our audience authentically, intelligently, delightfully. Ads that people will want to share because, like the rest of TED, they encapsulate ideas worth spreading.”


You may start submitting as we speak but your video campaigns must be submitted to the contest no later than January 10, 2011. A judging panel will select up to 10 winning video campaigns, which will premiere at TED2011, February 28-March 4, 2011, for the gathered audience of 1500 people, and will appear on TED.com for free for one week in March.

The videos must be anywhere from 30 seconds to 5 minutes in length and must be promotional in nature like commercials, PSAs or self-promotion. Remember, this isn’t AFV. All entrants into the Ads Worth Spreading Challenge will be notified as to whether their video has been selected by Friday, February 25, 2011.

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