Tecate Toasts Some of its Most Tenacious Consumers

By Kiran Aditham 

MDC agency Adrenalina introduces the next installment of Tecate’s “Con Caracter” campaign that initially launched two years ago with “Anthem 3”, which tells the tales of a few hardworking Mexican men who are trying to carve out a living for themselves in the U.S. With its music and voiceover, the spot, which was directed by Simon Bross, doesn’t skimp on the cheese. But if it says anything at all, it’s that the power of beer (or at least Tecate in this case) brings those from whatever walks of life together.

H/t MTLB for the YouTube clip.


More: “German Execs Win Rights to Best Beer Name Ever