Team WPP Takes Home Office Depot Gold

By Erik Oster 

Team WPP won creative and media duties for Office Depot, following a review which did not include incumbent Zimmerman Advertising.

Adweek identified Y&R and Mediacom as among the agencies who won the assignment but noted that a source identified it as part of a larger WPP pitch in line with the kind of dedicated units the holding company has formed for clients such as Ford, Target and Bose.

Office Depot moved its creative and media accounts to Zimmerman without a review about a year ago. The chain had worked with IPG agencies McCann New York and UM since 2014. Zimmerman formerly handled the brand’s creative account, beginning in 2011. Last summer Zimmerman launched a campaign for Office Depot reviving the 1974 Bachman-Turner Overdrive song “Takin’ Care of Business” as the brand’s theme song.

Office Depot spent over $62 million on measured media in 2016 and $47 million in the first nine months of last year, according to Kantar Media. That’s down significantly from the over $100 million the chain is estimated to have spent yearly when McCann won the account in 2014.