Team One Launches Digital Souvenir App for JW Marriott

By Erik Oster 

Team One has launched a new digital scrapbooking app for JW Marriott called CUR8.

CUR8 is described as “an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their social media networks.” Simply download the app at the Apple store, upload photos and videos, choose a few of JW Marriott’s property images and the app will automatically create a sharable digital video of your vacation. Users of the app also have the option of customizing their videos with music and added text and can then share the video on social media networks using the hashtag #CUR8byJWM. CUR8 is currently available free of charge at 65 locations. Check out the video above to learn more and stick around for credits after the jump.

Creative Credits
Client: JW Marriott
Senior Director, Brand Marketing: Tom Previ
Senior Manager, Brand Marketing: Jim McMahon
Agency: Team One
CCO: Chris Graves
ECD: Alastair Green
JW Marriott Group Creative Director: James Hendry
Production: Molly Park, Kevin Shuster
Copywriter: John Dohrmann
UX/Art Director: Dan FrazierAccount
Social Media: Allison Citino
Account Supervisor: Heather Hogan
Account Director: Jamie Kerr
Group Account Director: Nick TeareDeveloper: Aptitude
Jonathan Rose
Aaron Smith
Malcolm Wilson