You know summer is over when New York Fashion Week and its media maelstrom descends upon our fair city. TDA_Boulder, however, has some words of advice for the “super” models attending the events in this faux PSA for client Sir Richard’s Condom Co.:
Use protection lest your accidental children be too beautiful for this world.
The spot will run on TV during cable coverage of the Week on E! while simultaneously appearing on the web pages of big-name fashion pubs like Vogue and WWD.
It aims to “build brand awareness among social/style influencers, especially female”, though we wonder if the models themselves will relate.
Some needed context: Sir Richard’s founding CEO Jim Moscou served as MD/director of strategy at the agency before moving to what the press release describes as “a joint venture of TDA_Boulder and equity partners”. Current CEO Tracey Forster was appointed in July.
Hard to dislike the company’s TOMS-style business model: for each condom purchased, Sir Richard’s donates one to a “community in need” — like the ones that produce so many of our super models!
AD: Haley Garyet
CD/CW: Jonathan Schoenberg
Agency Producer: Jordan Karp
Production Co.: Buck Ross Productions, Boulder, Colo.
Director/Editor: Ryan Ross
Assistant Camera/Color Correct: Evan Swinehart
Production Assistant: Jordan Shiparski
Sound: Jason McDaniel