TBWA\Toronto Forecasts Sunshine and Savings for Zealios

By Keith Rose 

Trapped inside with a ghostly pallor and a wicked deadline? TBWA\Toronto and Zealios have teamed up to give you a fresh dose of Vitamin D (with a discount).

Zealios, a Berkeley, CA based line of  sunscreen products, is using the sun as a star to help the pasty set score coupons for sunscreen. With the help of a web app, users go outside in order to get 50% off Zealios Sun Barrier (client and agency figured out a fun way to create a sun activated digital coupon using ambient light sensors in mobile devices).


In addition to getting some cheap(er) sunscreen, consumers also receive a bunch of reasons why eating your lunch outside can be good for your health–as well as tips on how to stay safe while doing it.

Hint: put your shades on before aiming your iPhone at that big orb up there.

Credits after the jump.

Executive Creative Director: Allen Oke

Art Director/Designer: Ryan Speziale

Copywriter: Luke Skinner

Developers: Jake Edur, Ani Swaminathan

Creative Technologist: Troy Forster

Producers: Ella Gruber, Sophie Bennett, Kristina Rotolo

Head of Digital: Lucia Mancuso

Account Supervisor: Andrew Harris

Account Executive: Milly Benko

Content Director: David Quach

Video Editor: Tyler Erdelac