TBWA\Shanghai Debuts ‘Young Bloods’ Program

By Erik Oster 

TBWA\Greater China is launching its first ever “Young Bloods” program — sort of like the agency’s version of Young Glory or Young Guns — as part of its global talent initiative.

The agency describes Young Bloods as “a fully immersive creative competition whereby successful candidates work alongside members of the agency’s creative department on client briefs, with the ultimate reward of one candidate being offered a permanent role within the agency.”


TBWA’s Young Bloods program began back in 2001, the brainchild of TBWA’s Worldwide Creative Director, John Hunt. “The programme is special because it’s not an internship,” explains Hunt. “The idea is so bloody simple – we just drown the talent with creative opportunity to do real work. It’s the only way to inspire and nurture the best young talent available. The Young Bloods release a lot of energy throughout the agency as well as offer a fresh perspective on our client’s brands. Often we learn as much from them, as they learn from us.”

TBWA/Greater China began the recruiting process near the end of 2013, working closely with The One Club in China to review potential candidates. The agency received submissions from all over China, and made a final selection of three young creatives: Jing Li, Xujia Niu and Guo Giang. This September, the submission process will begin all over again.

TBWA/Shanghai partnered with P.I.G. China to create an online film promoting the venture, which you can view above. It’s a strange one. Stick around for credits after the jump.Credits:

Title: Jiang Wei
Creative Agency: TBWA\Shanghai
Client: TBWA’s Young Bloods Programme
Group Creative Director: Patrick Tom
Creative Director: Kate McMullen
Copywriter: Kate McMullen
Art Director(s): Kate McMullen, Patrick Tom
Production Company: P.I.G. China
Director: Kate McMullen
DOP: Garry Waller
Executive Producer: Nick Dodet
Producer: Zoe Xu
Editor: Tolis Michailidis / Framecut
Music: Diederik Van Middlekoop / Massive Music
Colourist: Nicholas Barton / ZuZu