TBWA\Paris Parodies Cuaron’s ‘Gravity’ in New McDonald’s Spot

By Patrick Coffee 

Gravity was a pretty good movie, in our humble opinions, despite George Clooney’s complete inability to play anyone but himself and the fact that Sandra Bullock will always be the actress from Speed.

It was all about the cinematography anyway, right?

The Paris offices of TBWA recently parodied Alfonso Cuaron’s movie two and a half years later in an elaborate promo for the French debut of McDonald’s Triple Cheeseburger. Again, it’s all about the cinematography and the “GRAVICHEESE.”

Ben Gregor of Moonwalk Productions directed the spot, which tells French consumers that they will finally get to experience the Triple Cheeseburger with its “three fat patties” and pickles and even … KETCHUP!! Hopefully the two friends can at least share some astronaut ice cream.


Pretty big budget for such a notoriously tightwad client.

On an unrelated side note, we attended this year’s Cannes talk with The Revenant director Alejandro González Iñárritu and Ogilvy’s Tham Khai Meng, and we lasted about three minutes. But it was far less infuriating than the Vice thing in which a smug, fat douche told all the media people in attendance how few shits he gives about the industry he disrupted so he could pay his ad salespeople $80K and his full-time writers $35K.