TBWA\Chiat\Day New York Makes a Series of Hires and Promotions

By Erik Oster 

TBWA\­­Chiat\Day announced a series of key promotions and new hires in its New York office.

The agency named Aki Spicer (below) as chief digital officer, elevated Evan Weissbrot to chief engagement officer and named Jason Souter to head of integrated production. Trish Schmitt and Ted Guidotti (above) join TBWA\­­Chiat\Day as global creative directors.

Spicer received the promotion from director of digital strategy and content planning, a role he has held since joining the agency in March of 2013. Before arriving at TBWA, he spent nearly four years as director of digital strategy with Fallon, working with clients including Cadillac, H&R Block, Travelers, Purina Petcare Brands, Totino’s, NBC-Universal, IFC and Comedy Central. He originally joined Fallon as a strategic planning director in October of 2005, receiving the promotion to director of digital strategy a little over three and a half years later. 


Weissbrot joined the agency as executive director of of engagement on Nissan United two years ago, following over a year and a half as a global account director with OMD Media Direction. Before that he spent a little over a year as CMO with Echoed and over five and a half years as vice president, group media director with Universal McCann.


Souter received the promotion to head of integrated production from his previous position as group executive producer on Michelin, Kraft, Planters, BNY Mellon and beIN Sports, a role he has held since November of 2014, following four years as executive producer, production director on Michelin, Kraft and beIN Sports. He joined the agency back in 2004 as an associate broadcast producer, receiving a promotion to integrated producer the following year. After three years in that role, he was promoted to senior producer, media arts, working with such brands as Absolut, Jameson, Michelin, Skittles, Snickers, Starburst and Vonage in that role before receiving the executive producer, production director nod. 

Schmitt and Guidotti join the agency from SS+K, where they have worked as freelance creative directors for the past several months, following nearly eight years as partners at creative freelance team Mighty Splinter. Prior to Mighty Splinter, the pair spent several years as creative directors and then group creative directors with mcgarrybowen.

We hear that the agency’s Los Angeles offices will have staffing announcements soon as well.