TBWA Welcomes WPP Vet to Lead Nissan United

By Erik Oster 

TBWA\Worldwide hired Scott Kavanagh as managing director for Nissan United U.S., the dedicated, multi-agency leadership team within Omnicom responsible for all U.S. marketing and communications for Nissan, effective immediately.

In the role, Kavanagh will lead Nissan United in the U.S. and serve as marketing, advertising and media advisor and counsel to Nissan management. He will be responsible for the integration, innovation and governance of the Nissan United team, and for driving Nissan’s business outcomes domestically. This will include the integration of Omnicom data practice Omni. Kavangh reports directly to TBWA president of global clients Jon Castle and TBWA\Chiat\Day New York CEO Rob Schwartz

“The auto business is going through a period of massive change, and not only do we need new agency models to help brands like Nissan capitalize on this change, we need next-generation leaders like Scott Kavanagh to lead it,” Castle said in a statement. “He is a truly modern marketer with years of experience under his belt, who listens and leads with energy and passion. We are excited to welcome him to Nissan United.”


Kavanagh arrives at TBWA from WPP’s Ford-dedicated unit, GTB. He served in various roles at GTB over the last decade, most recently as global chief of staff and global chief talent officer. Kavanagh first joined WPP in 2000 as vice president, managing director, Northeast for JWT and went on to a role as senior vice president, communications director for WPP’s Lincoln Motor Company-dedicated Hudson Rouge in 2006 before joining GTB as executive vice president, global business director in 2010.

“Nissan has always been one of those brands that has captured my imagination with their innovative and exciting products,” Kavanagh said in a statement. “Marry that with the chance to work at a disruptive company like TBWA, with its amazing legacy and passion for creativity and a commitment to making truly creative personalized consumer experiences at scale, and I simply couldn’t pass that up.”