TBWA Adds PM Head in NY, Ramps Up Digital Arts Network Staff in LA

By Kiran Aditham 

We figured we’d kill two birds on the TBWA front this lovely Friday. First up to bat, we’ve received confirmation that Carole Smila, who’s spent the past several months as a senior project manager at Anomaly, where she managed all the agency’s global campaigns for Converse, is joining up with TBWA\Chiat\Day New York in the newly created position of head of project management. Smila, who will assume her post at TBWA C\D NY on Aug. 26, has also served as a senior PM at what was Euro RSCG London as well as Mother during her career and had a stint as creative manager lead at Google Creative Lab prior to joining Anomaly.

Shifting gears to the West Coast now, TBWA has welcomed few senior-level folks to its Digital Arts Network as well as a new set of specialist labs–Datalab, Mobilelab and SMARTSlab–that are being housed within it. Among those joining up with DAN are David&Goliath alum Justin Manfredi, who will assume the role of deputy director and manage client services along with the digital group’s account teams at DAN LA.

As for the specialist labs, 72andSunny/W+K NY alum Larry Lac will serve as director of SMARTSlab while leading social media efforts for DAN LA, former Ignited analytics lead Eric Fader will head up the data science/analytics practice, Datalab, and Vaino Leskinen arrives from TBWA Helsinki to focus on mobile strategy and product creation as part of Mobilelab.


Finally, Peter Bassett, who’s been with TBWA for a year and has also spent time at the likes of AKQA, 180 Amsterdam and Goodby during his career, has been promoted to director of digital production.