View Post Revolving Door IPG Mediabrands Appoints Mat Baxter as Global CEO, Initiative By Erik Oster on Jul. 28, 2016 - 4:22 PM He replaces Jim Elms, who will now serve as chairman of Initiative while taking on additional responsibilities as managing director, Interpublic.
View Post Brands Unilever Shifts Roster Shops in Global Media Review By Erik Oster on Nov. 20, 2015 - 11:54 AM The company's global media review, launched in January, concluded with a notable lack of major changes.
View Post Brands Papa John’s Names Initiative Its New Media Agency By Erik Oster on Feb. 4, 2015 - 2:42 PM Papa John's has selected Initiative as its new media agency, taking over for Zimmerman Advertising without a review
