View Post Agencies | Brands | Campaigns | Sports 72andSunny, Samsung Launch ‘Sport Doesn’t Care’ for Paralympics By Erik Oster on Feb. 27, 2014 - 11:09 AM “Sport Doesn’t Care” is the platform behind 72andSunny’s and Worldwide Paralympic Sponsor Samsung’s new campaign, showing that no matter who you are, your excuse doesn’t matter in the wor ...