View Post Revolving Door AKQA Parts Ways with Creative Director Simone Nobili By Erik Oster on Jul. 21, 2016 - 3:05 PM Nobili joined AKQA from Cutwater last August.
View Post Ad Biz Wednesday Odds and Ends By Erik Oster on Sep. 17, 2014 - 4:27 PM -eyeball ushers in a new era of VH1 Classic (video above). -Nike suspends contract with Adrian Peterson. -McDonald’s names Fred Ehle as its first VP-customer officer. -Sands China announced the appointment of Saatchi & S ...
Brands | Digital | TV ASICS Prepares Us For ‘What’s Next’ By Bob Marshall on May. 10, 2013 - 3:43 PM Over the past few years, VITRO’s work for ASICS has been consistently high-quality, doing a remarkable job of depicting products’ ability to allow athletes achieve the impossible but not quite the unbelievable. I’ ...
View Post Brands | Campaigns Asics Help You Run Fast, Befriend Pigeons By Jordan Teicher on Feb. 14, 2013 - 2:20 PM Vitro’s new Asics spot for the GEL-Kayano 19 sneaker would’ve been perfect for Super Bowl XVI with its subtle Bayou flavor and rain-soaked streets. Two weeks later, the ad may not exactly be topical, but it’s sti ...
Brands | Campaigns Vitro, Asics Break Blocks and Paint Sidewalks in Latest ‘Stop At Never’ Tests By Ella Riley-Adams on Sep. 11, 2012 - 1:36 PM Last time we covered Asics’ ‘Stop at Never’ campaign, Vitro was running tests on the brand’s latest shoes. An athlete played tennis suspended upside down from a crane (proving Asics are form fitting), while a d ...
Agencies | Brands | TV Asics Goes Robin Hood on a Moving Vehicle By Bob Marshall on May. 30, 2012 - 2:36 PM My, we’ve a lot of new Asics work from Vitro, haven’t we? Following a series of bizarre durability tests and a shoe-shaped balloon animal, Asics is back to tell you that, yes, the Gel-Lyte33 is quite lightweight, and i ...
Brands | Campaigns | Digital Vitro Puts Asics Shoes to the Test By Kiran Aditham on Apr. 10, 2012 - 10:45 AM We’ve seen Vitro try some nifty experiments to promote Asics before, but the MDC agency has stepped it up, so to speak, by testing the durability of its client’s various shoes in a project called “Stop at Never.& ...