Ad Biz | People And Now, a Musical Interlude Courtesy of Fallon’s Todd Riddle By Kiran Aditham on Aug. 15, 2012 - 12:12 PM If you weren’t aware, Fallon executive creative director Todd Riddle, who’s been with said agency for nearly five years, has a musical side project called, yes, Riddle. The ECD and his Riddle partner-in-crime Gib (yep, ...