View Post Agencies | Brands | Campaigns | Sports | What The?? The Richards Group Debuts Funny New Spurs H-E-B Campaign By Erik Oster on Dec. 13, 2013 - 4:35 PM Texas stalwart The Richards Group teamed up with Sugar Film Production and director Chris Smith to create a new, four spot campaign for H-E-B. The 30-second spots — “One For Each,” “Laundry Sorting,” “Splendid” ...