View Post Agencies | Brands | Campaigns Applebee’s, CP+B Bring Back the Lunch Decoy By Jordan Teicher on Jul. 30, 2013 - 9:14 AM CP+B originally ran with the idea of a blow-up doll lunch decoy last year, suggesting that people could secure more time at Applebee’s by tricking their bosses. In 2013, the same old bag of tricks comes in the form of a long ...
Agencies | Brands | Campaigns CP+B Brings Chef Expertise, Fast Food Together for Applebee’s By Ella Riley-Adams on Jul. 2, 2012 - 1:35 PM Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combina ...