View Post Agencies | Brands | Campaigns | Digital | Sports TBWA Toronto Introduces NHL Stars to Sledge Hockey for Gatorade By Erik Oster on Jan. 9, 2015 - 1:09 PM On August 18, 2014, TBWA Toronto and Gatorade surprised members of the Cruisers sledge hockey team by inviting NHL stars to join them on the ice. TBWA Toronto then used footage from the event to create the above online spot, relea ...
View Post Agencies | Campaigns DARE Vancouver Tugs on Heartstrings for BC Children’s Hospital Foundation By Erik Oster on May. 23, 2014 - 1:35 PM DARE Vancouver has launched an emotionally affecting campaign for BC Children’s Hospital Foundation (BCCHF) entitled “A Sick Child Affects Everyone.” The camapaign utilizes voiceover narrative and simple scenes t ...
View Post Brands | Campaigns Toronto’s john st. Unveils New Mitsubishi Mirage By Erik Oster on Oct. 9, 2013 - 11:25 AM Mitsubishi Motor Sales of Canada and john st. have launched a campaign for the brand new Mitsubishi Mirage. The spot “Commute” plays the whole music that you thought was extra-diegetic but turns out to be diegetic card while t ...
