View Post Agencies | Brands | Campaigns | Op-Eds Kevin Durant Seduced By Villain’s Role By Jordan Teicher on Feb. 22, 2013 - 8:37 AM Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “K ...