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W+K Brings LeBron, Cleveland ‘Together’ for Nike

By Erik Oster on Oct. 30, 2014 - 3:03 PM

W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James’ return to Cleveland directed by the Malloy Brothers. Yes, that’s right: another LeBron James ad abo ...

Agencies | Brands | Campaigns

Dr. Pepper, Deutsch LA Continue Advocating Individuality, Now with Slice of Life Approach

By Kiran Aditham on Jan. 3, 2013 - 3:15 PM

Alas, there are no “T-shirt uniforms” to hammer home the message of individuality in this latest Dr. Pepper campaign from Deutsch LA, which is now eschewing grandiose productions and blockbuster cross-promotions to ins ...

Campaigns | People

LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad

By Kiran Aditham on Oct. 26, 2010 - 10:15 AM

With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBr ...

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