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Agencies | Brands | Campaigns | TV

DDB NY Introduces ‘Future You’ for New York Lottery

By Erik Oster on Jun. 13, 2014 - 2:41 PM

Today DDB New York is launching the first ever campaign for New York Lottery to use a “for life” concept rather than a lump-sum jackpot. The spot, entitled “Future You” shows a young man in a convenience st ...
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Agencies | Brands | Campaigns

DDB NY Welcomes Hipsters, Dogwalkers to Lottery Fold

By Kiran Aditham on May. 29, 2014 - 2:08 PM

Another month, another New York Lottery game and therefore, a DDB NY campaign to support it. This time around, the agency has unveiled a pair of online spots to hype the new Bejeweled Scratch Off game. And what better way to entic ...
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Agencies | Brands | Campaigns | What The??

The NY Lottery Grinds with Dead Presidents at a Beach Party

By Bob Marshall on Aug. 13, 2012 - 2:45 PM

And so, we move from the undead to dead presidents in DDB’s latest bizarre spot for the NY Lottery, one that suggests winning the “Cash Blast” scratch-off game means an instant beach party with your pals Washingt ...
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