View Post Agencies | Brands | Campaigns | People | Sports | TV TBWA Celebrates Gatorade’s 50th Anniversary By Erik Oster on Dec. 29, 2014 - 11:04 AM TBWA has crafted a new spot, entitled “50,” celebrating Gatorade’s 50th anniversary and looking back at notable sporting accomplishments from the past half century. “50” opens with a nod to Gatorade ...
View Post Agencies | Brands | Campaigns | People | Sports TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade By Erik Oster on Aug. 18, 2014 - 3:31 PM The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thir ...