View Post Agencies | Brands | Campaigns JWT, MassMarket Make Using Tissues Seem Fashionable By Erik Oster on Jan. 8, 2014 - 11:21 AM MassMarket and JWT New York have partnered up with noted fashion designer Isaac Mizrahi to make blowing mucus into a tissue fashionable for Kleenex in the new spot “Do My Thing.” The 30-second spot, directed by Grady H ...