View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B Gets MetLife Customers to Share ‘Who I Live For’ By Erik Oster on Sep. 12, 2014 - 2:13 PM In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for. They then shared the results in a series of two online videos, called “Who I Liv ...
View Post Agencies | Brands | Campaigns Applebee’s, CP+B Bring Back the Lunch Decoy By Jordan Teicher on Jul. 30, 2013 - 9:14 AM CP+B originally ran with the idea of a blow-up doll lunch decoy last year, suggesting that people could secure more time at Applebee’s by tricking their bosses. In 2013, the same old bag of tricks comes in the form of a long ...