Brands Siegel+Gale Really Wants to Help Out Poor Ol’ Gap By Kiran Aditham on Oct. 8, 2010 - 4:38 PM We’re all aware of the backlash that’s hit Gap Inc. this week thanks to the company’s logo redesign, but Siegel+Gale is trying to lend a helping hand to the beleaguered brand via an open letter directed at Patric ...