View Post Campaigns | What The?? Guys Behind ‘Kentucky Kicks Ass’ Take State’s Response in Stride By Kiran Aditham on Dec. 28, 2012 - 10:33 AM Less than a week after a few Kentucky-based creatives decided to take matters into their own hands and rebrand their home state in an effort to drive tourism among other things, USA Today decided to look further into the grassroo ...