View Post Brands | Campaigns | Sports | What The?? The Marketing Arm Revives ‘Uncle Drew’ for Pepsi Max By Erik Oster on Oct. 28, 2013 - 4:33 PM We wrote about the launch of The Marketing Arm’s fun “Uncle Drew” spot for Pepsi Max last year. Uncle Max is Kyrie Irving transformed into an old baller who teaches “young bloods” a thing or two about ...