View Post Ad Biz | Agencies | Brands | Campaigns BBH NY ECD Ari Weiss Takes Us Behind the Cube for PS4’s ‘Perfect Day’ By Jordan Teicher on Jan. 6, 2014 - 2:02 PM I don’t own a PS4, but I catch myself periodically humming the cover of Lou Reed’s “Perfect Day” in BBH NY’s video game spot with the same title. For a brief refresher: the 60-second spot shows two ga ...