View Post Agencies | Brands | Campaigns Vitro Launches Rebranding Effort for Wild Turkey By Erik Oster on Oct. 30, 2013 - 11:33 AM Ah sweet bourbon, brownest of the brown liquors. MDC-owned, San Diego-based Vitro, responsible for the interesting Asics campaigns we’ve covered over the past couple of years, is rolling out a rebranding effort for Wild Turk ...
Brands | Digital | TV ASICS Prepares Us For ‘What’s Next’ By Bob Marshall on May. 10, 2013 - 3:43 PM Over the past few years, VITRO’s work for ASICS has been consistently high-quality, doing a remarkable job of depicting products’ ability to allow athletes achieve the impossible but not quite the unbelievable. I’ ...
View Post Brands | Campaigns Asics Help You Run Fast, Befriend Pigeons By Jordan Teicher on Feb. 14, 2013 - 2:20 PM Vitro’s new Asics spot for the GEL-Kayano 19 sneaker would’ve been perfect for Super Bowl XVI with its subtle Bayou flavor and rain-soaked streets. Two weeks later, the ad may not exactly be topical, but it’s sti ...
Brands | Campaigns Vitro, Asics Break Blocks and Paint Sidewalks in Latest ‘Stop At Never’ Tests By Ella Riley-Adams on Sep. 11, 2012 - 1:36 PM Last time we covered Asics’ ‘Stop at Never’ campaign, Vitro was running tests on the brand’s latest shoes. An athlete played tennis suspended upside down from a crane (proving Asics are form fitting), while a d ...
Agencies | Brands | TV Asics Goes Robin Hood on a Moving Vehicle By Bob Marshall on May. 30, 2012 - 2:36 PM My, we’ve a lot of new Asics work from Vitro, haven’t we? Following a series of bizarre durability tests and a shoe-shaped balloon animal, Asics is back to tell you that, yes, the Gel-Lyte33 is quite lightweight, and i ...
Brands | Campaigns | Digital Vitro Puts Asics Shoes to the Test By Kiran Aditham on Apr. 10, 2012 - 10:45 AM We’ve seen Vitro try some nifty experiments to promote Asics before, but the MDC agency has stepped it up, so to speak, by testing the durability of its client’s various shoes in a project called “Stop at Never.& ...
Brands | Campaigns | TV ASICS Gets a Case of Runner’s High By Bob Marshall on Jan. 27, 2012 - 2:43 PM From Vitro (the agency formerly known as SKINNY) comes the above TV spot launching the super-light ASICS GEL-Neo33. As a runner, I can confirm that a move to lightweight shoes has a profound mental effect, similar to how drinking ...
Brands | Campaigns | TV Newcastle Gets Dark with First-Ever U.S. TV Spots By Bob Marshall on Apr. 22, 2011 - 1:16 PM Being from the Midwest, I’m a beer drinker through and through. That’s why ever trip to New York always makes me nervous when I hit the bar scene. It’s not that beer isn’t available; it’s just that it ...
Campaigns Vitro Should Win Some Sort of Science Fair with Asics Project By Kiran Aditham on Apr. 5, 2011 - 1:02 PM The folks behind MDC shop Vitro swear to us that no CGI was involved in the making of this clip for Asics, which was inspired by the brand’s lightweight GEL-Blur 33. Instead, the agency solicited the input of a real-life roc ...
Campaigns Vitro Continues ‘Shedding’ Approach for Asics By Kiran Aditham on Jan. 7, 2011 - 10:29 AM If it ain’t broke, don’t fix it. At least that’s what we gather is Vitro’s thinking behind its latest campaign for Asics, which is pretty much identical in style to the “Sound Mind, Sound Body” ...