Agencies | What The?? Meet Dr. Sigmund Bulb, An Idea, A Head Doctor, An Old Hat By Ella Riley-Adams on Jun. 19, 2012 - 3:00 PM The idea: take a lightbulb to Cannes, give it glasses, a German accent, and a Freudian transcript. Put it in a miniature chair, with a miniature porcelein cat and doll-size chaise longue. Have ad men and women rest their heads on ...