Brands | Campaigns CP+B, Arby’s Now Bust Subway’s Chops in Long-Form By Kiran Aditham on Oct. 30, 2012 - 12:15 PM We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long- ...