View Post Ad Biz | Agencies | Brands | Campaigns | TV McCann Saves Snowmen for Zurich Insurance By Erik Oster on Nov. 26, 2014 - 3:48 PM McCann has crafted a new ad for Zurich Insurance looking ahead to spring, which may seem appealing to you, but is certainly less so for the snowmen depicted in the ad, entitled “Save the Snowmen.” The spot opens on a s ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | Sports McCann Launches ‘Gator Golf’ for Zurich Insurance By Erik Oster on Apr. 22, 2014 - 11:35 AM Zurich Insurance is launching “Gator Golf,” an online video tutorial series, created by McCann Worldgroup, instructing golfers on how to deal with playing in close proximity to alligators. The series was created to bui ...
View Post Agencies | Brands | Campaigns | People New Nespresso Campaign Relies on Combined Star Power of Clooney, Damon By Erik Oster on Nov. 8, 2013 - 9:22 AM McCann and Lowe have put together a new global integrated campaign for Nestle’s espresso line Nespresso featuring good pals/Oceans Eleven co-stars George Clooney and Matt Damon. The new spots follow in the footsteps of the e ...
View Post Agencies | Brands | Campaigns McCann Milan, Coke Make New Can Smile By Jordan Teicher on May. 29, 2013 - 11:41 AM Changing one of the most iconic products in the world could backfire. We’ve seen Coca-Cola add new flavors and alter their signature bottle contour before: New Coke fizzled out quietly after a decade, and Coca-Cola Blak didn ...