Brands | Digital | TV ASICS Prepares Us For ‘What’s Next’ By Bob Marshall on May. 10, 2013 - 3:43 PM Over the past few years, VITRO’s work for ASICS has been consistently high-quality, doing a remarkable job of depicting products’ ability to allow athletes achieve the impossible but not quite the unbelievable. I’ ...
Brands | Campaigns Vitro, Asics Break Blocks and Paint Sidewalks in Latest ‘Stop At Never’ Tests By Ella Riley-Adams on Sep. 11, 2012 - 1:36 PM Last time we covered Asics’ ‘Stop at Never’ campaign, Vitro was running tests on the brand’s latest shoes. An athlete played tennis suspended upside down from a crane (proving Asics are form fitting), while a d ...
Agencies | Brands | TV Asics Goes Robin Hood on a Moving Vehicle By Bob Marshall on May. 30, 2012 - 2:36 PM My, we’ve a lot of new Asics work from Vitro, haven’t we? Following a series of bizarre durability tests and a shoe-shaped balloon animal, Asics is back to tell you that, yes, the Gel-Lyte33 is quite lightweight, and i ...
Brands | Campaigns | Digital Vitro Puts Asics Shoes to the Test By Kiran Aditham on Apr. 10, 2012 - 10:45 AM We’ve seen Vitro try some nifty experiments to promote Asics before, but the MDC agency has stepped it up, so to speak, by testing the durability of its client’s various shoes in a project called “Stop at Never.& ...
Brands | Campaigns | TV ASICS Gets a Case of Runner’s High By Bob Marshall on Jan. 27, 2012 - 2:43 PM From Vitro (the agency formerly known as SKINNY) comes the above TV spot launching the super-light ASICS GEL-Neo33. As a runner, I can confirm that a move to lightweight shoes has a profound mental effect, similar to how drinking ...
Campaigns Vitro Should Win Some Sort of Science Fair with Asics Project By Kiran Aditham on Apr. 5, 2011 - 1:02 PM The folks behind MDC shop Vitro swear to us that no CGI was involved in the making of this clip for Asics, which was inspired by the brand’s lightweight GEL-Blur 33. Instead, the agency solicited the input of a real-life roc ...
Campaigns Vitro Continues ‘Shedding’ Approach for Asics By Kiran Aditham on Jan. 7, 2011 - 10:29 AM If it ain’t broke, don’t fix it. At least that’s what we gather is Vitro’s thinking behind its latest campaign for Asics, which is pretty much identical in style to the “Sound Mind, Sound Body” ...