View Post Ad Biz | Agencies | Brands | Campaigns | Digital EVB Introduces Feline to Wearable Tech for 9Lives By Erik Oster on Oct. 14, 2014 - 1:26 PM EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives. In the trailer, EVB introduces Morris (the cat) to wearable tech, or, a ...