Agencies | Brands | Digital Mother, Chevy Make First Stop While Traveling ‘The Road We’re On’ By Bob Marshall on Oct. 12, 2011 - 2:29 PM In late August, Jeff Goodby and GM’s global marketing chief Joel Ewanick had a scuffle over GS+P’s consistency with work for Chevy, with each man using Automotive News as their platform of choice. With many in Detroit ...
Ad Biz Thursday Morning Stir By Kiran Aditham on May. 12, 2011 - 9:44 AM -Farfar (RIP) founder Matias Palm-Jensen joined McCann as chief innovation officer for Europe. link -Importer W.J. Deutsch retained Havas-owned MPG as media agency for mid-shelf wine, Yellow Tail. -Seventh Generation co-founder Je ...
Ad Biz Wednesday Morning Stir By Kiran Aditham on Feb. 9, 2011 - 9:49 AM -Wunderman alum David Sable is replacing Hamish McLennan as global CEO of Y&R. link -AAA picked iCrossing as its digital AOR. link -The Super Bowl hangover has yet to wear off, apparently. Here’s another ad winners/loser ...
People Todd Lynch Leaves G2 for Big Fuel By Kiran Aditham on Jan. 21, 2011 - 12:55 PM Joel Ewanick’s favorite social media agency at the moment, New York-based Big Fuel, has snagged another creative by the name of Todd Lynch, who has spent the last three years at G2 and held the mid-level post of manager, art ...
Ad Biz | Brands Joel Ewanick Shakes It Up Some More By Kiran Aditham on Jan. 18, 2011 - 4:11 PM Joel Ewanick (does this guy ever sleep?) is wasting no time in flexing his muscle as GM’s new global CMO. A month after he was promoted to his post, Automotive News is reporting that the 50-year-old exec is once again shakin ...
Agencies | Brands | Social Media Big Fuel Follows Goodby’s Lead, Sets Up Shop in Detroit By Kiran Aditham on Dec. 27, 2010 - 11:54 AM That Joel Ewanick can be a convincing one, as GM’s now-global marketing chief has convinced yet another one of the automaker’s agencies to open up an office in the Motor City. The Detroit Free Press is reporting that N ...
Agencies Goodby Plans to Open Proper Detroit Office on Dec. 1 By Kiran Aditham on Oct. 25, 2010 - 10:31 AM Now that Goodby’s stockpiled some notable creatives and other staffers to handle the Chevrolet account, GM’s U.S. marketing chief Joel Ewanick tells the Detroit Free Press that the agency will soon have a proper office ...